Open a dictionary to the word "Entrepreneur" and you may well find a picture of Sunny Crunch Founder, President and CEO Willie Pelzer. Sunny Crunch Foods Ltd., a pioneer in natural and nutritious foods, is one of Canada's most respected manufacturers of natural health products.

Sunny Crunch Foods Ltd. Is a Markham-based company, founded in 1970 by Mr. Pelzer. Willie is known as the inventor of "Crunch Granola". In its 35 years of business, the Sunny Crunch Foods company has witnessed the evolution of the "Natural is Better" concept, and has responded to this growing trend of consumers demanding a wider selection of more nutritional products for their health-conscious diets and lifestyles.

Today, Sunny Crunch has a staff of 100 employees producing an impressive range of quality  products, including granola cereal, nutrition bars, meal replacement bars and powders, sports nutrition bars, energy bars, snack bars, protein powders and herbal capsules. Their wide product range is sold in supermarkets, retailers and distributors throughout Canada and worldwide. 

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